Here’s Why Brokers Should Bet on Firefly Park’s Mixed-Use Advantage
In today’s competitive market, successful brokers know it’s not just about showing properties—it’s about presenting opportunities that give clients a decisive edge.
Frisco’s explosive growth is fueling unprecedented demand across office, retail, hospitality, and residential sectors. Now is the moment to introduce your clients to a destination that checks every box.
That destination is Firefly Park—a true live-work-play community where premium office and retail space sits at the center of a thriving, amenity-rich environment.
Frisco by the Numbers: Why the Market Is Ready for Your Clients
Frisco isn’t just growing - it’s surging.
Population Explosion
Collin County added roughly 47,000 new residents between July 2023 and July 2024, making it one of the fastest-growing counties in the nation—fueling demand for everything from office space to retail storefronts.Citywide Expansion
Frisco’s population is projected to surpass 240,000 in 2025, up from just over 200,000 five years ago—giving your clients a growing customer and talent base.Corporate Demand Is Rising: According to CBRE’s 2025 Occupier Sentiment Survey via Bisnow, 67% of office users plan to maintain or grow their space over the next three years—the highest level in five years. Notably, 96% of small to mid-sized companies (under 500 employees) intend to hold or expand their footprint prime candidates for Firefly Park’s flexible office options.
The Firefly Park Advantage: Why Mixed-Use Wins
A Dynamic Urban Village
At completion, Firefly Park will encompass:
3M sq ft of Class A office space - including 300K–750K sq ft build-to-suit spaces, offering unmatched flexibility for corporate headquarters or large-scale tenants.
400K sq ft of retail, dining, and entertainment—giving your clients access to foot traffic from thousands of residents, hotel guests, and office workers.
1,200 hotel rooms—anchored by the flagship Dream Hotel—perfect for business travelers and corporate events.
Nearly 2,200 residential units, from luxury high-rises to modern townhomes—ensuring built-in customers and workforce.
Walkability Meets Placemaking
At the heart of Firefly Park lies a 45-acre park with lakes, trails, playgrounds, an amphitheater, and curated event spaces—bringing tenants and the community together year-round.
Momentum That Matters
The Noc: 187-unit mid-rise apartments breaking ground August 2025
Aurora: An 18-story luxury residential tower breaking ground late 2025
Dream Hotel & Office: Groundbreakings set for early 2026
This isn’t a concept - it’s a community already in motion, giving brokers confidence to present it as a real, timely opportunity.
Why This Opportunity Stands Apart
Other developments may talk about “live-work-play,” but Firefly Park is delivering it at an unprecedented scale—integrating Class A office, luxury hospitality, dynamic retail, and high-end residential in one cohesive, activated environment.
For brokers, this means a single destination that solves multiple client needs while positioning them for long-term success.
Your Next Move
Frisco’s trajectory is clear, and your clients are making decisions now. Position them in the city’s most transformative mixed-use development before prime space is gone.
For more information, contact our leasing team.
Paul Wittorf
(214) 446-4512
paul.wittorf@transwestern.com
Kim Brooks
(972) 361-1122
kim.brooks@transwestern.com
Laney Delin
(214) 237-5020
laney.delin@transwestern.com
Chris Lipscomb
(214) 237-5022
chris.lipscomb@transwestern.com
