Dream Hotel at Firefly Park is Elevating Frisco’s Corporate Advantage
Filling a Critical Gap in DFW’s Hospitality Market
As Bisnow recently reported, “Dallas-Fort Worth has the largest hotel development pipeline in the nation, yet the region still lacks a robust supply of true luxury hotels.” Elevated development costs and financing constraints have slowed delivery at the top end of the market, leaving a critical gap even as demand for high-end accommodations grows.
The launch of Dream Frisco directly addresses this disparity. As Kyle Wilks, President of Wilks Development, asserts:
“The new Dream Hotel in Frisco will provide a hospitality experience unlike any other in the market today and will bring the vibrancy and entertainment of Firefly Park to a whole new
level.”
Positioned at the heart of one of the fastest-growing suburbs in the U.S., the 200-key lifestyle hotel will not only meet rising demand for high-end accommodations but also serve as a catalyst for long-term growth in Frisco’s corporate and residential markets.
Strategic Value for Office Tenants
For companies locating within Firefly Park’s 133,000 square feet of planned Class-A office space, the addition of Dream Hotel brings measurable advantages:
• Client-Centric Appeal
Hosting clients becomes seamless with access to a rooftop bar, and signature dining experiences—all within walking distance of the office.
• Conventions & Corporate Events
Dream Hotel and Firefly Park’s event venues create a built-in ecosystem for conferences, off-sites, and executive retreats, eliminating the need for off-campus logistics.
• Talent Attraction & Retention
Office tenants benefit from an amenity-rich environment—green space, retail, wellness, and luxury hospitality—that enhances workplace culture and positions companies as employers of choice.
• Brand Alignment
A premium address at Firefly Park, anchored by a luxury lifestyle hotel, signals market leadership and strengthens brand reputation.
Competitive Differentiation in a Tight Market
The arrival of Dream Frisco differentiates Firefly Park in the North Texas office landscape. While other submarkets compete on price or basic amenities, Firefly Park offers a luxury- anchored ecosystem where companies can simultaneously reduce friction in client engagement, improve employee experience, and align themselves with one of the few true luxury hospitality offerings in the metro. For executives weighing long-term ROI on real estate decisions, this convergence of hospitality, office, and lifestyle represent a compelling proposition: a future-proof investment in both business performance and workplace excellence.
Bottom Line
Dream Hotel’s debut at Firefly Park is not simply another hotel opening - it’s strategic inflection points for Frisco. By filling a critical luxury gap in the DFW hospitality market and amplifying the economic and cultural pull of Firefly Park, Dream Frisco elevates the development into a regional hub for talent, corporate growth, and investment confidence. For office tenants, it offers more than convenience: it delivers a competitive edge in client relationships, recruitment, and brand positioning - one that is uniquely tied to the luxury, live–work–play ecosystem shaping the future of Frisco.
For more information on Office, contact our leasing team.
Paul Wittorf
(214) 446-4512
paul.wittorf@transwestern.com
Kim Brooks
(972) 361-1122
kim.brooks@transwestern.com
Laney Delin
(214) 237-5020
laney.delin@transwestern.com
Chris Lipscomb
(214) 237-5022
chris.lipscomb@transwestern.com
For more information on Retail, contact our leasing team.
Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
hswinton@kobaltinvestco.com
