Firefly Park Goes Vertical
Firefly Park Goes Vertical
We’re excited to share that vertical construction is now underway for The Noc — a mid-rise, 5-story multifamily building in Firefly Park’s Phase 1. This is a major milestone: after over a year of foundational work and infrastructure buildout, we’re officially reaching skyward.
A Milestone in Firefly Park’s Growth
Over the past year, our team has been hard at work on what feels like the “behind the scenes” phase: streets, utilities, drainage, water, etc. — all the vital subsurface infrastructure needed to support a high-performance mixed-use community. As Chad Long, VP of Commercial Development put it in a recent interview with Bis Now:
“It’s been a little over a year since we kicked off horizontal development … the work we’ve been doing is all underground. It looks like we’ve been moving dirt around. Behind the scenes, we’ve continued to refine design plans as we go through the permitting process with the city.”
Now, the time is right to begin rising above grade.
In partnership with Andres Construction – our general contractor on the project, we officially broke ground on Noc back in September, and we have been full steam ahead ever since. Check out our latest drone footage here.
What Will The Noc Bring to Firefly Park?
Designed by Hord | Coplan | Macht, Noc will bring 187 market-rate residences to Frisco.
Built to exceed the standards of conventional wrap construction, The Noc incorporates premium materials and advanced systems that enhance durability, reduce long-term risk, and support asset value. For residents, this translates into a higher-quality living experience with greater privacy, improved sound control, and stronger fire resistance.
The Noc will also include top-tier amenities designed to support modern living, community, and convenience. Some of the features residents will enjoy:
Coworking & conference facilities
Fitness studio
Dog spa
Bike storage
Café / coffee bar
Resident lounge & game area
Resort-style pool
Beyond the building itself, residents will be able to tap into all that Firefly Park offers: trails, parks, retail, dining, amphitheater, and direct connectivity to Frisco’s broader trail system.
With Baylor Scott & White’s hospital just across the highway, Chad Long highlights that:
“We’re expecting some of the demand to come from nurses and doctors looking for hassle-free, lock-and-leave housing.” That’s just one example of how Noc’s location is positioned to serve a dynamic and engaged community.
A Vision Beyond the Building
Firefly Park is being built with long-term, multi-dimensional life in mind. The master plan is not just about residential units — it’s about creating a walkable, amenity-rich, interconnected destination. From the boutique hotel + office building (where the hotel & office lobbies merge in a hospitality-infused design) to the park and public spaces, each element is conceived to cross-activate and animate the campus.
“Our hope is that Firefly Park becomes a model for how development can support both growth and livability, leaving a lasting, positive impact on Frisco and influencing the future of development throughout the region,” said Kyle Wilks, CEO Wilks Development.
What’s Next & What to Watch For
We’ll be tracking progress closely and sharing regular updates — photos, drone flyovers, and timeline milestones — here on the blog and via our social channels.
We’re thrilled to see Noc begin to rise and to move another step closer to realizing Firefly Park’s full potential. A huge thank you to all our partners on this project – we would not be here without you.
Stay tuned — this is just the beginning.
Interested in bringing your business to Firefly Park?
For more information on Office, contact our leasing team.
Paul Wittorf
(214) 446-4512
paul.wittorf@transwestern.com
Kim Brooks
(972) 361-1122
kim.brooks@transwestern.com
Laney Delin
(214) 237-5020
laney.delin@transwestern.com
Chris Lipscomb
(214) 237-5022
chris.lipscomb@transwestern.com
For more information on Retail, contact our leasing team.
Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
hswinton@kobaltinvestco.com
