Expectations around office culture have evolved. Today, talent attraction and retention drive every corporate real estate move, and mixed-use environments with lifestyle-driven amenities are no longer optional - they're essential. Companies seek vibrant, walkable destinations that support both productivity and quality of life, elevating the everyday experience far beyond a desk.

At Firefly Park, that vision isn't theoretical – it's reality. Phase One of Firefly Park is offering 133,000 SF of leasable office space and build-to-suit opportunities that appeal to headquarters considering relocation. This phase will also include hotel space, retail, and residential living — all by late 2027 and early 2028.

Elevated Living Options Steps from the Office

Kicking off vertical construction in Q3 and continuing into early 2026, Noc and Aurora will lead Firefly Park's residential buildout - each offering a unique lifestyle with exceptional access to a connected living experience.

Noc: (short for nocturne or nocturnal) will be a vibrant, amenity-rich retreat. The five-story mid-rise will feature 191 units, offering a variety of floor plans to suit diverse lifestyles, including studio, one-, two-, and three-bedroom apartments.

Aurora: For those seeking elevated luxury, Aurora will rise 18 stories, offering 233 spacious units, including 1-, 2-, and 3-bedroom apartments along with exclusive penthouses. The tower will deliver sweeping views of PGA Frisco, along with the 45-acre park, and refined interiors, catering to residents who desire an upscale, urban-inspired lifestyle.

Together, these two products address a spectrum of lifestyle preferences while reinforcing Firefly Park's ethos: residents can live where they work, unwind, and belong - without compromising on design or convenience.

Frisco: Where Top Talent Wants to Be

With more than 200,000 new residents since 2000, Frisco has become a proven magnet for businesses seeking high-caliber talent. In a recent Wall Street Journal article, one CEO summed it up perfectly: "Young, smart people are moving to Frisco." Firefly Park's integrated live-work-play environment will take that appeal even further, offering premium multifamily residences steps from world-class offices, dining, retail, and green spaces. For employers, it's not just a place to base operations — it's a powerful tool for recruiting and retaining the best talent in today's competitive market.

Why Firefly Park is the ultimate recruitment and retention tool for employers

Seamless Integration of Work and Life
At Firefly Park, Class A office space, luxury residences, and dynamic retail and dining converge to create a lifestyle that fuels both performance and well‑being. Convenience, creativity, and connection are built in — all within walking distance. This synergy positions Firefly Park as a modern workplace destination where corporate campuses and residential communities aren’t just neighbors, but part of a unified experience.

A District Designed for Immediate Impact
From day one, Firefly Park will deliver more than buildings — it will deliver a ready‑made environment where talent can live, work, and connect. Early phases will introduce luxury multifamily housing, vibrant retail, best‑in‑class hospitality including the Dream Hotel, and inviting public spaces — all designed to foster collaboration, culture, and community. This isn’t just momentum you can see; it’s a competitive advantage you can offer your workforce the moment doors open.

A Location That Draws Talent and Builds Culture
Frisco continues to attract forward-thinking companies and highly skilled professionals. With a strong local economy, nationally ranked schools, and an unmatched quality of life, it’s no surprise that top talent is choosing to live and work here - making Firefly Park a compelling address for businesses and residents alike.

Firefly Park is going to redefine what office campuses can offer: a built-in residential base, best-in-class hospitality, curated F&B venues, and green space that champions well-being and serendipity. It’s not just about square footage - it’s about culture. This is development that fosters connection, retention, and competitive edge.

Bring your business to Firefly Park!

For more information, contact our leasing team.

Office Leasing:

Paul Wittorf
(214) 446-4512
paul.wittorf@transwestern.com

Retail Leasing:

Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
hswinton@kobaltinvestco.com

Why Live-Work-Play is the New Office Power Play and How Firefly Park is Built for it

Build-to-Suit Opportunities at Firefly Park