A Mixed-Use Ecosystem Built for Today’s Market
Firefly Park is intentionally designed as a complete ecosystem — equal parts retail destination, residential community, and activated public space. Each component will reinforce the others, creating consistent daily traffic, extended dwell time, and long-term relevance.
Phase 1 will deliver:
270,000± SF of commercial space, slated for 2027
420 multifamily residences paired with 230 townhomes
The Dream Hotel, introducing luxury hospitality to the district
A 45-acre central park, anchoring the entire development
At full buildout, Firefly Park will include:
3+ million SF of Class A office space
400,000 SF of restaurant and retail space
“The goal was always to create a place where people genuinely want to spend time —whether they live here, work here, or are visiting for the day,” Kyle Wilks, CEO of Wilks Development, shares.
Why Retail at Firefly Park Works
Retail fundamentals are evolving. According to Hines, a global real estate investment manager, thoughtfully designed brick-and-mortar environments are regaining momentum — particularly those embedded within mixed-use districts.
Firefly Park’s retail strategy is grounded in this reality: retail supported by residential density, office users, hospitality, and a large-scale public park. This built-in demand helps supports long-term leasing success. Rather than relying on a single use or customer type, Firefly Park is designed to perform across economic cycles — an increasingly important consideration for brands and investors alike.
Location That Strengthens the Thesis
Location plays a critical role in Firefly Park’s long-term outlook.
Situated directly on PGA Parkway, the development is minutes from PGA of America Headquarters and the Omni PGA Frisco Resort. The surrounding infrastructure, corporate investment, and caliber of nearby development reinforce the strength of this corridor and its continued growth trajectory.
“Frisco’s growth isn’t accidental — it’s the result of thoughtful planning, strong infrastructure, and a commitment to quality development,” Wilks notes. “Firefly Park builds on that foundation.”
Looking Ahead to 2027 and Beyond
For brands evaluating Frisco — or established concepts looking toward their next phase —Firefly Park represents a rare opportunity to align with a destination built for longevity.
Whether it’s an early look at site plans or a strategic discussion around concept placement, Firefly Park offers flexibility, scale, and long-term upside.
This is more than a development. It’s a destination built for what’s next.
Bring your business to Firefly Park!
For more information, contact our leasing team.
Office Leasing:
Paul Wittorf
(214) 446-4512
Retail Leasing:
Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
