Firefly Park Welcomes TYLER’S as First Retail Tenant — Setting the Stage for an Unmatched Retail Destination
Firefly Park is proud to welcome Texas-based retailer TYLER’S as the first retail tenant in Frisco’s newest mixed-use destination—marking a major milestone as leasing opportunities continue for brands seeking to be part of something truly transformative.
Scheduled to open in Fall 2027, TYLER’S will occupy 16,653 square feet on the ground floor of Aurora, Firefly Park’s 18-story luxury residential tower. As a trusted Texas brand with deep community roots, TYLER’S reflects the type of authentic, experience-driven retail that will define Firefly Park.
But this is just the beginning.
A Retail Environment Designed for Experience, Not Just Transactions
Firefly Park’s retail vision goes far beyond traditional storefronts. Phase one alone will deliver approximately 120,000 square feet of retail, thoughtfully integrated into a walkable, nature-connected district.
At full buildout, Firefly Park will offer:
400,000 square feet of retail, dining, and entertainment
Highly visible storefronts integrated with residential, office, hotel, and park uses
Built-in daily traffic from residents, office workers, and visitors
Retailers at Firefly Park benefit from more than square footage — they become part of a destination designed to foster connection, discovery, and repeat visitation.
Built-In Customers from Day One
Firefly Park is designed as a complete ecosystem, creating a powerful built-in customer base for businesses.
Phase one includes:
420 residential units
175,000 square feet of Class A office
A hotel bringing overnight visitors
Destination retail and dining experiences
At full completion, Firefly Park will feature:
Nearly 2,000 residential units
4 million square feet of office space
1,200 hotel rooms
Townhomes and entertainment venues
This density creates consistent, walkable foot traffic — morning, noon, and night.
Where Retail Meets Nature
At the heart of Firefly Park is a 45-acre signature park, creating an environment unlike anywhere else in North Texas.
Features include:
Scenic ponds and waterfront gathering areas
An illuminated outdoor art walk
Miles of walking and biking trails
Year-round events and programming
This nature-forward design enhances dwell time, increases repeat visits, and creates meaningful experiences that benefit surrounding retailers.
Why Businesses Are Choosing Firefly Park
TYLER’S decision to join Firefly Park reflects the growing momentum behind this new destination. "Firefly Park reflects exactly what we look for when opening a TYLER’S in a new community. It is a thoughtfully planned, family-oriented space built around connection and shared experiences,” said Dale Grimes, TYLER’S owner.
Businesses locating here benefit from:
Prime Frisco location
Positioned in one of the fastest-growing and most affluent markets in the country
Intentional tenant mix
A curated retail environment designed for synergy, not competition
Destination appeal
A place people come to spend time, not just run errands
Be Part of What’s Next
Firefly Park is more than a development - it’s a place where retail, nature, and community come together.
With the announcement of TYLER’S as the first retail tenant, momentum is building — and the opportunity to be part of Firefly Park’s retail collection is now.
For more information, contact our leasing team.
Retail Leasing:
Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
Office Leasing:
Paul Wittorf
(214) 446-4512
