Firefly Park Brings a New Standard for Office in Frisco’s Next Growth Corridor
Frisco has become one of the most dynamic business hubs in the country — and its next major mixed-use destination is taking shape at the center of that momentum.
Located at the southwest corner of Highway 380 and the Dallas North Tollway, adjacent to the new PGA of America headquarters, Firefly Park is a large-scale development that blends premier office space with hospitality, retail, entertainment, and expansive parkland.
With 170,000 square feet of Class AA office space delivering in Q4 2027, Firefly Park offers companies a workplace designed to support both productivity and experience.
A Workplace Within a Destination
Today’s office users are looking for environments that do more than house employees. They want spaces that support collaboration, attract talent, and offer meaningful lifestyle amenities. Firefly Park was planned with this shift in mind.
The office component sits within a 45-acre activated park environment, featuring scenic trails, water features, and gathering spaces that bring nature directly into the workday.
Tenants will also benefit from:
Walkable access to 120,000 square feet of retail, dining, and entertainment
An adjacent parking garage with covered connected access
On-site boardroom and training center
A thoughtfully curated grab-and-go amenity
A state-of-the-art fitness center
Outdoor meeting spaces overlooking the park and waterfront
Designed by architecture firm BOKA Powell, the seven-story office building emphasizes natural light, modern workplace design, and views of Firefly Park’s green space.
Firefly Office Rendering
A Fully Integrated Mixed-Use District
Firefly Park is planned as a comprehensive district that brings together office, hospitality, residential, and entertainment in one walkable destination.
When complete, the development will include:
120,000 square feet of retail, dining, and entertainment
1,200 hotel rooms
Mid-rise and high-rise multifamily residences
230 luxury townhomes
45 acres of parks, trails, and water features
This level of integration supports both business productivity and quality of life, creating an environment where people can work, gather, and spend time beyond the office.
Firefly Site Map Rendering
Why Frisco Is One of the Fastest-Growing Business Markets in the U.S.
Firefly Park is rising in the middle of one of the most attractive business environments in the country.
Consistently recognized for its economic growth, safety, and business-friendly climate, Frisco continues to attract major employers, innovative companies, and top talent from across the nation.
Recent rankings highlighted by the Frisco EDC reinforce the city’s momentum:
#1 Fastest Rising City in the U.S. (FinanceBuzz, 2023)
#1 Best City to Do Business in Texas (HomeCity)
#1 Safest City in America (SmartAsset)
#1 Fastest-Growing Large City in the U.S. over the Last Decade (U.S. Census Bureau)
The city’s continued growth is driven by several key factors:
Strategic location within the Dallas–Fort Worth metroplex
A highly educated workforce
Strong population and income demographics
A national reputation as a sports and entertainment hub
Together, these factors have positioned Frisco as one of the most sought-after markets for corporate expansion in North Texas.
The Next Chapter of Frisco’s Growth
As the Dallas North Tollway continues expanding north and development pushes further into Collin County, the intersection of Highway 380 and the Tollway is rapidly emerging as Frisco’s next major growth corridor.
Firefly Park is positioned to anchor that expansion with a thoughtfully planned environment that merges office, lifestyle, and community.
For companies seeking a location that offers both connectivity and culture, Firefly Park represents a new model for the modern workplace — where business happens within a destination.
Bring your business to Firefly Park.
For more information, contact our leasing team.
Office Leasing:
Paul Wittorf
(214) 446-4512
Retail Leasing:
Haylee Swinton
Principal, Kobalt Retail Services
O: (469) 991-3510 | M: (214) 908-7319
