Phase One of the 217-Acre Firefly Park in Frisco to Launch in 2027.
FRISCO, TX,–Wilks Development has selected Texas-based brokerage firms, Transwestern Real Estate Services, and Kobalt Investment Co. to oversee leasing for the highly anticipated Firefly Park. This 217-acre mixed-use development includes 159 acres owned by Wilks Development and 59acres owned by the Frisco Economic Development Corporation (EDC).
Horizontal construction is already underway for Phase One of Firefly Park, strategically located at the intersection of US 380 and Dallas North Tollway along PGA Parkway. Phase One will introduce 460,000 square feet of premier commercial space, including120,000 square feet of upscale retail and dining, managed by Kobalt InvestmentCo., and 150,000 square feet of Class A office space, managed by Transwestern.
Wilks Development CEO, Kyle Wilks said “A transformative project like Firefly Park demands the best, and we’ve found that in Transwestern and Kobalt. From the outset, they embraced our vision and shared our commitment to bringing something extraordinary to the city of Frisco.”
Paul Wittorf, Executive ManagingDirector for Transwestern commented “We couldn’t be more excited to partner with Wilks Development on the office leasing at Firefly Park. Wilks has assembled a world class team to develop a true destination in an amenity rich environment with proximity to a highly talented labor force. Firefly will be one of the most compelling office experiences in the country.”
“We are thrilled to partner with Wilks Development on the inspired Firefly Park project," added Andy Crosland, President of Kobalt Investment Company. "This development represents a unique opportunity to create a vibrant retail and dining destination that will serve as a cornerstone for the Frisco and Prosper communities. Our team is committed to curating an exceptional mix of tenants that will bring Firefly Park's vision to life, offering residents and visitors alike an unparalleled experience.”
Once completed, Firefly Park will boast 3 million square feet ofClass A office space, 400,000 square feet of upscale retail, dining, and entertainment, 1,200 hotel rooms, 230 townhomes, 1,970 mid-rise and high-riser esidential units, and numerous world-class amenities. Central to the development will be a 45-acre signature park with a series of lakes, an immersive outdoor art walk, miles of hiking and biking trails, scenic fountains, and family-friendly playgrounds. The park will also feature an event lawn, amphitheater, and a unique wedding chapel, offering year-round programming and activation.
For more information about Firefly Park, please visit fireflypark.com or follow @fireflyparkfrisco on Instagram and Facebook.
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About Wilks Development
Wilks Development is a visionary leader in Texas real estate development and investment, committed to creating exceptional spaces that enrich the lives of communities. Founded in 2012 bybrothers and third-generation masons Kyle and Josh Wilks, along with theircousin Jess Green, Wilks Development has meticulously built a diverse portfolio that includes sturdy stone storefronts, vibrant multi-family communities, sleekcommercial offices, and thriving, walkable neighborhoods.
As an intentional and innovative company, Wilks Development continues to pioneer with a focus on sustainable growth and community enhancement, ensuring that every project contributes positively to the areas it serves. For more information about Wilks Development, visit our website at wilksdevelopment.com or follow us on LinkedIn, Facebook, and Instagram at @wilksdevelopment.
About Transwestern Real Estate Services
Part of the Transwestern companies, Transwestern Real Estate Services (TRS) strives to add value for investors, owners and occupiers across all commercial property types. Fueled by a holistic perspective of the real estate life cycle, agility and creativity are hallmarks of our approach, while vast national resources and sound market intelligence underpin customized recommendations and property solutions.
Four dynamic, integrated companies make up the Transwestern enterprise, giving us the perspective to think broadly, deeply and creatively about commercial real estate. Clients and investors rely on us for expertise that spans institutional and opportunistic investment, development, hospitality, and brokerage and asset services. Our award-winning, collaborative culture empowers team members with resources and independence to work across boundaries in pursuit of innovative solutions, reinforcing a reputation for service excellence that translates to measurable results. Through offices nationwide and alliance partners around the globe, we positively impact the built environment and our communities while fostering a work climate that champions career vitality for all. Learn more at transwestern.com and @Transwestern.
About Kobalt Investment Co.
Kobalt Investment Co. brings an owner's mindset to project leasing, leveraging over two decades of commercial real estate expertise. Our seasoned leasing team specializes in strategic tenant mix optimization and market-rate leasing, focusing on maximizing property value and enhancing community appeal. With extensive market knowledge and strong industry relationships, Kobalt provides comprehensive leasing services. Our proven track record of success stems from our commitment to accretive leasing that drives foot traffic and increases overall property performance.
