Why Frisco, and Why Now: How Firefly Park is Contributing to Frisco's Urban Story

Forget the California dream — Texas is the new promised land for tech giants and Fortune 500 companies. Tesla, Oracle, and Hewlett-Packard are just the tip of the iceberg in a mass corporate migration that's transforming Texas cities into economic powerhouses.

Wilks Development isn't just a passive observer of the corporate migration trend—it's a proactive participant. Our strategic focus on mixed-use and commercial properties in booming areas like Frisco is a great example. As these relocating companies seek office space and their employees hunt for homes, we are there, ready to meet the demand with innovative, community-focused developments. Enter: Firefly Park.

Picture this: a walkable community where your office, favorite coffee shop, and dream home are just a stone's throw away. Smart city infrastructure that makes daily life smoother and more connected. Green spaces that offer a breath of fresh air in the midst of urban hustle. Firefly Park is poised to be the next great North Texas neighborhood.

Why Frisco?

In 2015, we seized the opportunity to acquire land in Frisco, an area we believed would become a significant player in the region as Dallas' density pushed residents outward.

Fast-forward to 2024, Frisco is a modern metropolitan city at the top of its game, leading the way in population growth, business innovation, and an extraordinary quality of life. This North Dallas suburb is transforming into a hub for sports-centric development and Fortune 500 corporate headquarters thanks to companies like PGA, Keurig Dr Pepper, Addus Homecare, Careington International, HCA Healthcare Center for Clinical Advancement, and Quality Custom Distribution who now call Frisco home.

The city is attracting diverse businesses and their highly skilled workers and families nationwide because of its affordable lifestyle with a host of quality amenities— including professional sports and an abundance of recreational opportunities, unique dining and retail experiences, and a tapestry of arts and entertainment. As well as esteemed institutions such as the University of North Texas, a tier-one research university, and Collin College, a nationally recognized community college.

With all these incredible features, it’s no wonder Frisco is consistently ranked among the most desirable cities to live in by numerous publications and is one of the fastest-growing areas in the country.

As companies and families make their way to Frisco, we are here to meet the demand with thoughtfully designed spaces. We're not just building properties; we’re building a legacy for Texas’ next generation. Welcome to Firefly Park, one of the next chapters in Frisco’s urban story.