In the heart of Frisco, Firefly Park is reshaping what it means to connect retail, dining, and nature. This transformative destination will offer 400,000 square feet of dynamic retail spaces surrounded by 45 acres of stunning parkland at completion, creating a seamless blend of urban sophistication and natural beauty.
Prime Location and Accessibility
Strategically positioned at the crossroads of major highways like North Dallas Tollway, Firefly Park offers visibility and convenience like no other. Its central location makes it a magnet for businesses and visitors alike, fostering a community that thrives on connection.
Firefly Park Phase 1 will feature:
A New Standard for Placemaking
Placemaking is about creating spaces that meet the needs and desires of a community. Firefly Park embodies this philosophy by seamlessly blending nature, retail, and cutting-edge development to cultivate a holistic, vibrant destination where people naturally want to live, work, and connect.
“The heart of the development will be a 45-acre signature park and open space featuring a chain of lakes, an illuminated and immersive outdoor art walk, miles of hike-and-bike trails, fountain views, and family-friendly playgrounds,” notes Kyle Wilks, CEO of Wilks Development. This park ensconces each retail space. Storefronts and elevated patios face remarkable water features and all the action of the park.”
As consumers increasingly prioritize experiential shopping, Firefly Park meets the demand for community-integrated retail spaces. Its seamless blend of retail, nature, and outdoor experiences invites visitors to engage more deeply with the environment around them.
The inclusion of a 45-acre park — complete with immersive outdoor walks, hike-and-bike trails, and family-friendly playgrounds — directly addresses the demand for outdoor spaces that enhance visitor engagement. Storefronts and elevated patios are designed to overlook these natural features, creating inviting settings for both shoppers and diners to want to linger and enjoy.
Recognizing the demand for flexibility, Firefly Park is currently offering 150,000 square feet of retail space with diverse options—waterfront, park-adjacent, or mixed-use storefronts—to align with various brand identities and operational needs. The high-traffic environment, supported by residential units, a luxury hotel, and Class A office space, ensures a steady stream of visitors.
As Frisco’s next-generation retail-focused destination, Firefly Park is more than just a development—it’s an invitation to be part of a visionary future. Whether you're a business seeking an innovative space or a visitor looking for an unforgettable experience, Firefly Park is where it all comes to life.
Bring your business to Firefly Park – contact our leasing team for more information:
Andy Crosland | acrosland@kobaltinvestco.com
Ginny McCorkle | gmccorkle@kobaltinvestco.com
