As Frisco continues to be a magnet for growth and innovation, Firefly Park is poised to redefine the city’s residential landscape with two distinct luxury apartment communities: The Noc and Aurora. The names, a play on day and night, reflect Firefly Park’s promise to provide visitors and residents with an elevated and transportive experience day or night.
These multifamily developments, targeted to open in Q3 of 2027, will introduce a new standard of upscale living, offering an exceptional blend of modern design, premium amenities, and unbeatable location.
When Kyle Wilks, CEO of Wilks Development, acquired the land for Firefly Park in 2015, he envisioned more than just a development, he saw an opportunity to shape a legacy project in one of Texas’s fastest-growing cities. With its proximity to major airports, top-rated school districts (Frisco and Prosper ISDs), and a thriving business climate, Frisco offered the ideal backdrop for this ambitious, mixed-use community.
Over the years, Firefly Park’s vision has evolved, but the commitment to creating a dynamic, transportive destination has remained the same. Now, with multifamily construction on the horizon, the park is taking another major step toward bringing this vision to life.
The Noc (short for nocturne or nocturnal) will be a vibrant, amenity-rich retreat. The five-story mid-rise will feature 191 units, offering a variety of floor plans to suit diverse lifestyles - including studio, 1-, 2-, and 3-bedroom apartments.
Amenities at The Noc include:
For those seeking elevated luxury, Aurora will rise 18 stories, offering 233 spacious units, including 1-, 2-, and 3-bedroom apartments along with exclusive penthouses. The tower will deliver sweeping views and refined interiors, catering to residents who desire an upscale, urban-inspired lifestyle.
Aurora will offer the same amenities as The Noc, with the added luxury of a clubroom with a bar - an elegant space designed for entertaining and socializing.
Frisco’s rapid expansion and business-friendly environment make it a prime location for Firefly Park’s multifamily developments. The city’s ability to attract corporate headquarters and major employers, top-tier schools, and quality of life continue to drive demand for luxury living spaces.
“It’s no secret why Frisco has been one of the fastest-growing cities in the U.S.,” said President Kyle Wilks, Wilks Development. “It embodies everything we want in a community: one of the lowest tax rates in the region, leadership that’s responsive to the businesses and residents, and an overall culture of success.”
Firefly Park’s multifamily residences will offer direct access to the community’s extensive amenities, including:
As infrastructure work nears completion, The Noc and Cana at Firefly Park (a wedding chapel and event center) are positioned to be among the first vertical projects to break ground. With construction anticipated to start in Q3 or Q4 of 2025, these projects will set the tone for the luxury lifestyle Firefly Park promises to deliver.
Interested in staying updated? Follow along as we share the latest construction milestones and announcements on Firefly Park’s social and newsletter.
