Frisco, Texas, a city already renowned for its rapid growth and vibrant community, is about to receive an exciting addition: Firefly Park, a 217-acre mixed-use development led by Wilks Development, and its centerpiece, Firefly Offices, inside the Dream Hotel. As one of the nation’s leading cities for remote work, with nearly 40 percent of its workforce operating from home, Frisco is uniquely positioned to benefit from a development like Firefly Park, as many companies are looking for ways to incentivize in-office work or adapting to a hybrid work environment.
The future of work is changing, and despite the slower office market in Dallas-Fort Worth, Wilks is creating a development that marries both commercial and residential spaces with extensive amenities and green areas, redefining what a work environment can be.
With a significant portion of Frisco’s workforce accustomed to the flexibility of remote work, Firefly Park’s design directly responds to the evolving needs of companies trying to lure these professionals back to the office. Firefly Offices share space with the Dream Hotel, a boutique hotel owned by Hyatt Brands based in New York. Firefly Office workers will have access to extensive amenities, including a state-of-the-art gym with country-club-style locker rooms and a sauna, coffee shop, cocktail bar, signature restaurant, lounge, and terrace with pool—creating a complete lifestyle experience.
Integrating Dream Hotel into Firefly Offices offers a unique blend of amenities that companies increasingly expect in Class A office developments. This creates an ideal environment for remote workers who seek a balance between work and leisure.
The development also offers a walkable environment enriched with ample green space, including a 45-acre park with an amphitheater, water features, and miles of hike-and-bike trails. This focus on connectivity and amenities aligns perfectly with Wilks Development's values and the preferences of hybrid workers seeking a balance between professional productivity and personal well-being.
Frisco’s mayor, Jeff Cheney, has highlighted the importance of creating a “significantly different, cool vibe” in the northern part of the city, contrasting with existing developments. Firefly Park delivers on this promise, emphasizing community connection and quality of life. Fostering a sense of community is essential in a city where remote work is prevalent. Firefly Park’s design, with its abundant public spaces and walkable layout, encourages residents and visitors to engage with their surroundings and each other, creating a vibrant, interactive community hub.
Despite the slow movement in the office sector since 2020, Wilks Development’s commitment to investing in Frisco’s growth is a testament to its confidence in the city’s potential. As Kyle Wilks, president of Wilks Development, noted, the intersection of Highway 380 and Dallas North Tollway is “going to be the biggest opportunity in the metroplex for years to come.” This forward-thinking approach is evident in Firefly Park’s design, which anticipates the needs of a modern workforce while providing traditional office space for companies looking to establish a presence in one of Texas’s fastest-growing markets.
Interested in space in Firefly Offices? Contact Paul Wittorf at Transwestern—paul.wittorf@transwestern.com or (214) 446-4512.
